Macro Influencer Vs Micro Influencer
While there are many benefits to working with a macro influencer, the downsides are equally important. Working with a micro-influencer is usually cheaper and easier, and the results are much more effective. However, it takes more time to work with a macro-influencer, and it is much more expensive than working with a small number of smaller influencers. Here are some of the downsides of working with a macro-influencer.
Macro influencers are usually celebrities or household names with millions of followers. They can create significant brand awareness and are often used by brands for product testing and promotion. Macro-influencers tend to have lower engagement rates than micro-influencers, as their social media accounts typically contain more content. For example, celebrity influencers like Scott Disick can reach more than a million people.
As the name suggests, macro-influencers have a higher follower count and considerable brand awareness. Big brands often use these celebrities to launch new products, test new ones, and promote events. On the other hand, the engagement rates of macro-influencers are generally lower than those of micro-influencers, as they manage a much larger audience. In some cases, audiences may be skeptical of these celebrities because their social media accounts are usually staged and have no personal angle.
Micro-influencers are generally more affordable than macro-influencers. They generate more engagement, are more personalized, and are more credible. Moreover, they are more relatable to their audience than mega-influencers with thousands of followers. Despite their low reach, they can still help a brand grow. These micro-influencers can help a company develop its brand and reach its goals with a small budget.
While a macro-influencer has a high following, it’s difficult to cultivate a real relationship with its audience. The average micro-influencer can only connect with a small number of followers. This is why it’s important to choose a micro-influencer when you’re working with a large brand. They can be more profitable for brands if they are more visible than a micro-influencer.
Although both influencers can boost brand awareness, the biggest advantage of working with a micro-influencer is their size and reach. They’re more likely to reach a wide variety of audience members. For instance, a large celebrity like Mindy Kaling has a huge following, while a small influencer has a limited audience. Therefore, a small brand may find it more beneficial to work with a micro-influencer.
A micro-influencer is unlikely to be trusted by a larger influencer. Likewise, a macro-influencers audience is more likely to be fake. The biggest disadvantage is the lack of authenticity. Because of this, it’s hard to trust a celebrity’s followers. The latter, on the other hand, has a wider audience. If you’re a brand, it must also have a clear idea of what it’s willing to do for a business.
A macro-influencer has millions of followers, but a micro-influencer has less than 10,000 followers. A micro-influencer is more relatable and brand-loyal to its audience. Furthermore, a macro-influencer can generate noise and brand awareness, while a micro-influencer is not. The biggest drawback is the risk of misinterpretation. A macro-influencer can cost more than twice as much, and there’s no guarantee that it will reach the audience that a micro-influencer can.
While a micro-influencer’s audience is smaller, it’s not the same as a macro-influencers. A micro-influencer’s audience is more diverse and has less engagement. Macro-influencers followers are usually a million or more. A macro-influencers audience can have many followers and a relatively small number of followers.
Even though macro-influencers can be more effective than micro-influencers, both are crucial to the success of your campaign. Though micro-influencers have a small audience, they can be valuable to the brand and their audience. The latter is often more advantageous to smaller companies and brands than the former, as it’s more personal and has a smaller initial audience.