How Much Do Macro Influencers Make?
In a world where content is king, macro-influencers have access to huge audiences for a fee. As a result, their salaries are enormous. A recent example was Kylie Jenner, who earned $1 million for a single Instagram post. The post costs $500,000 and reaches millions of followers. Despite the enormous amounts of money that influencers make, some questions remain, particularly after the Fyre Festival.
In general, a micro-influencer lacks macro-influencers resources but is nevertheless a credible and relatable community. While a micro-influencer may not have the number of followers a macro influencer has, they are likely to have a higher engagement rate and higher quality content. A fashion Instagrammer, for example, might have a large following, but a small number of their followers may be less engaged.
The popularity of micro-influencers has been increasing in recent years as their audience grows. But what makes them macro-influencers? The number of followers they have is between one hundred and one million. As a result, they can generate high-quality traffic without spending a fortune on advertising. And since they can engage their followers, they are more likely to be approached by brands.
Unlike micro-influencers, macro-influencers are known for their larger audience. Their high follower count enables them to reach a large number of followers. This can be helpful for your business since it can get promoted on a discovery page and even reach the top nine posts on hashtag searches. But it’s important to remember that while working with a macro-influencer doesn’t guarantee sales; you can rest assured that you’ll be working with a real person.
The biggest difference between micro-and macro-influencers is that they have more followers than micro-influencers, which means they are more expensive to hire. It’s also worth noting that hiring a macro-influencer is more expensive than a micro-influencer. However, it’s worth the investment. As such, they’re the most effective choice for small businesses.
Macro-influencers have the advantage of huge followers. They can easily cultivate relationships with 500+ people, while micro-influencers have to work hard to create relevant content for their audience. While micro-influencers can’t have a large following, they can make a lot of money through brand collaborations. They can even earn more than a million dollars a year. The average cost of a post on Instagram is roughly equal to the number of recent engagements x $.14.
A macro-influencers following is large. This means that it can have thousands of followers, valuable for a brand. But the question of how much a macro-influencer makes depends on several factors. A macro-influencer can have tens of thousands of followers and a budget of up to $100,000. Regardless of the size of their following, a macro-influencer salary is based on the product they promote.
The price of a macro-influencers following is higher than that of a micro-influencer. Macro-influencers fees are significantly lower than that of a micro-influencer, but they can still charge more than $100 for every ten thousand followers. According to the Iconosquare Instagram Marketing 2019 Trends and Benchmarks Report, thirty percent of businesses pay between $100 and $500 for a post on Instagram. And 20 percent admit to paying up to $5000 per post. A popular example of a macro-influencer is photographer Jesse Driftwood, who has over 162k followers and an engagement rate of 8.19%.
In the case of micro-influencers, it is possible to negotiate their fees over DM, email, or phone. If the product is well-known and has a high reputation, the micro-influencer’s audience will trust the brand and buy its product. If the brand is popular enough, the micro-influencer will be loyal, and that’s a good thing. This is where the differences lie.
In the case of micro-influencers, a typical influencer will earn between $100 and $1000 per thousand followers. This is lower than the average of micro-influencers, but they do not have as high a following as the mega-influencers. While the monetary amount of a micro-influencer’s audience is still impressive, the cost of the engagements with the micro-influencer is much lower than the same level of popularity among micro-influencers.